As long as your toothpaste contains fluoride, the brand you buy really does not matter, neither does whether or not it is in paste, gel or even powder form, or containing a certain flavor.
All fluoride toothpastes work effectively to fight plaque and cavities and clean and polish tooth enamel.
Your toothpaste brand should bear the *IDA* ( *Indian Dental Association* ) seal of approval on the container, which means that adequate evidence of safety and efficacy have been demonstrated in controlled, clinical trials.
If your teeth are HYPERSENSITIVE to hot or cold, consider trying a toothpaste designed for sensitive teeth.
These " Desensitizing or Antisensitive" toothpastes, which contain strontium chloride or potassium nitrate, protect exposed dentin by blocking the tubes in the teeth that are connected to nerves.
Desensitizing pastes must be used for at least one month before any therapeutic effects are felt.
Toothpastes containing baking soda and/or hydrogen peroxide (which are both good cleansing agents) give the teeth and mouth a clean, fresh, pleasant feeling that can offer an incentive to brush more, but fluoride is the true active ingredient at work protecting your teeth.Some prefer a tartar-control toothpaste containing pyrophosphates to prevent the build-up of soft calculus (tartar) deposits on their teeth. New pastes offer advanced whitening formulas aimed at safely removing stains to make teeth brighter and shinier, although they can't nearly match the effectiveness of a professional bleaching formula administered or prescribed by a dentist.
HOW MUCH SHOULD I USE?
Contrary to what toothpaste commercials show, the amount of paste or gel needed on your brush for effective cleaning does not have to be a heaping amount.
Simply squeeze a pea-sized dab of paste on the top half of your brush.
If you brush correctly, holding the toothbrush at a 45-degree angle and brush inside, outside and between your teeth, the paste should foam enough to cover all of your teeth.
Children under age 6, however, should be given a very small, baby pea-sized dab of toothpaste on their brush.